Grow Your Pinterest Audience in 2 months!

Pinterest has become an invaluable tool for anyone looking to expand their reach, especially if your blog covers lifestyle, parenting, DIY, beauty, food, or a mix of these! Unlike other social media platforms, Pinterest shines a spotlight on strategic, visually appealing, and relevant content. And with a few focused steps, you can see real growth in just a couple of months. Ready to dive in?

When I first started to work on my Pinterest, I had no clue about what I was doing. I was throwing pins in and sometimes quickly deleting them right away. There was no system, no understanding in it. Then I decided to dig deeper and do some research on how the algorithm works.

I observed many successful creators on Pinterest for months and I tried different approaches for my creations. Today I have over 32,000 monthly views and around 30 followers on a brand new account. And guess what, it’s only growing day by day. So how did I do it?

Here’s how to build a stronger Pinterest following and engage your audience!

A basic introduction to How to Build Your Pinterest Audience

What I’m about to describe are very basic points, but they are beginner-friendly. These steps serve one purpose- to shed some light on the chaotic boards and what to do with them.

1. Start with an Optimized Pinterest Profile

Before you dive into pinning, let’s start by setting up a profile that will capture the right audience’s attention. A well-crafted, keyword-rich profile is essential for making your content easier to discover.

• First impressions count! Use the same profile photo you have on other social platforms so followers can instantly recognize you. Consistency builds trust and familiarity.
  In your bio, add keywords relevant to your niche—think of terms like “Lifestyle Blogger | Motherhood, DIY, Beauty Tips, and More!” This helps people know exactly what you’re about and draws in users with similar interests.
• Each board you create is an opportunity to show off a different aspect of your content, so choose specific, descriptive names. Instead of general titles, try “Budget-Friendly DIYs,” “Healthy Family Meals,” or “Yoga for Moms.” This specificity attracts the right audience and increases the chances your content appears in searches.
• Add a brief description with a few keywords to each board. This helps Pinterest understand what your board is about and makes it easier to find. For example, on a board like “Parental Advice,” you could say, “Discover helpful tips for parents, covering all stages of childhood with practical advice for moms and dads.”

2. Pin High-Quality Content Consistently

Consistency is crucial on Pinterest! Aim to pin 15-25 high-quality images every day to keep your content visible. This might sound like a lot, but with tools like Tailwind, you can schedule your pins and manage them easily.

• Pinterest activity spikes during evenings and weekends, so plan to post then for maximum engagement. Scheduling tools can help automate this so that your pins go live at the most active times.
• Promote each blog post more than once! Create 2-3 unique pin designs per post, experimenting with different images, colours, and headlines to see what resonates most. For example, for a DIY beauty blog post, you might create pins like “5 Budget-Friendly Beauty Hacks” or “Must-Try DIY Skincare Tips.”
• Pinterest loves fresh, original content, so aim to create new pins regularly. You don’t need a new blog post each time—just refresh older posts with updated pin designs to keep your profile active and relevant.

3. Design Click-Worthy, Eye-Catching Pins

Pinterest is a visual platform, so engaging graphics are a must! Think of each pin as a mini-ad—use strong visuals that make people want to click.

• Using on-brand colours, fonts, and high-quality images creates a cohesive look that’s recognizable and professional. Canva is a great tool for designing Pinterest-friendly pins with plenty of templates to get you started!
• Text overlays make pins more engaging, especially when they communicate a clear benefit to the viewer. Rather than a generic “Beauty Tips,” try “Quick Beauty Tips for Busy Moms.” Adding a CTA like “Read More” or “Try This Recipe” also gives that extra nudge to encourage viewers to take action.

4. Maximize Reach with Pinterest SEO

Pinterest is often considered a search engine, so optimizing for Pinterest SEO is essential to growing your audience.

• Use the Pinterest search bar’s autocomplete to discover trending keywords. For example, typing “DIY Beauty” might bring up related popular terms you can use.
• Each pin description should be engaging and include keywords naturally. Adding 3-5 relevant hashtags (e.g., #DIYBeauty, #SkincareTips) can also help categorize your content effectively.

5. Tap Into Seasonal and Trending Topics

Pinterest users love seasonal and trending content, so get ahead of popular searches by creating content around upcoming trends.

• From Halloween to the winter holidays, seasonal content can draw in new followers looking for timely ideas. Create posts like “Holiday Gift DIYs” or “Winter Skincare Tips” as each season approaches.
• Pinterest recommends pinning seasonal content about 45 days in advance. This gives your content time to build traction before the holiday arrives.

6. Engage with Other Pinterest Users

Pinterest engagement looks different from other social platforms, but following, repinning, and joining group boards can help expand your reach.

• Find group boards within your niche and consider joining them. Tailwind Communities (previously called Tribes) are also great for connecting with creators in similar niches and sharing each other’s content.
• Pin content from other creators that aligns with your niche. Leaving thoughtful comments on pins you admire can also help bring profile visits.

7. Promote Your Pinterest Content Across Platforms

Don’t rely solely on Pinterest to grow your following. Sharing your pins across other platforms can draw new viewers to your profile.

• Promote your pins on Instagram Stories, Facebook, and Twitter to help build a broader audience.
• Include Pinterest pins directly within your blog posts to encourage readers to pin your content, expanding your reach as they save your work to their boards.

8. Track Analytics and Fine-Tune Your Strategy

Pinterest Analytics can provide valuable insights into what’s working and what isn’t. Make it a monthly habit to check in and see which pins are resonating most with your audience.

• Review your best-performing pins and boards to find out what designs, keywords, or topics drive the most traffic. Use these insights to create more content that appeals to your audience.
• Try small changes in pin design, titles, or descriptions to see what drives more engagement. Often, small tweaks make a big difference.

9. Consider Running Pinterest Ads (Optional)

If you have a budget for ads, Pinterest’s advertising platform can give you a reach boost. Even a small promotion around key dates can help accelerate your growth.

A Detailed Strategy for How to Grow Your Pinterest Account

Now that you understand the basic steps, I want you to have a look at this detailed strategy I created, which will immediately boost your traffic. Promoting aggressively might seem a bit odd and make you doubt if this is the right approach. But remember, you are trying to get Pinterest and people on it to notice you!

You have to let people know who you are, what your skills/hobbies are, and things you are good at, and let them know that what you do exists. Here’s a step-by-step strategy to help you boost interest, followers, and engagement:

Step 1: Perfect Your Pinterest Profile (Week 1)

1. Switch to a Business Account
   • A business account gives you access to Pinterest Analytics and the ability to run ads if needed.
2. Optimize Your Profile
   • Profile Name: Include your niche keywords (e.g., “Danny & Life | Lifestyle, DIY, Recipes”).
   • Bio: Write a short, engaging bio that explains what your content is about and how it helps your audience. For example:
     “Sharing lifestyle tips, DIY ideas, and easy recipes to inspire your daily life. Follow for creative solutions and fun inspiration!”
   • Add your website link and ensure it’s verified with Pinterest.
3. Choose the Right Board Topics
   • Create or update boards that reflect your niche (e.g., “Easy Family Recipes,” “DIY Beauty Hacks,” “Budget-Friendly Living Tips”).
   • Use keywords in board titles and descriptions for better visibility.

Step 2: Perform Keyword Research (Week 1-2)

Pinterest is a search engine, so keywords are essential:

• Find Keywords: Use Pinterest’s search bar to identify popular keywords. For example, typing “budget-friendly meals” might show related phrases like “easy family dinners” or “one-pot recipes.”
• Use Keywords Everywhere:
  • Board titles and descriptions.
  • Pin titles and descriptions.
  • Your bio and pin alt text.

Step 3: Create High-Quality Pins (Ongoing)

1. Design Eye-Catching Pins
   • Use tools like Canva to create vertical pins (1000×1500 px or 2:3 ratio).
   • Include clear text overlays and bright, high-contrast colours. Pastel colours often perform well, too.
   • Stick to a consistent style so your pins are recognizable.
2. Types of Pins to Post
   • Static Pins: Beautiful, single-image pins with a clear focus.
   • Video Pins: These tend to get higher engagement. Keep them short (6-15 seconds) and visually appealing.
   • Idea Pins: Similar to Instagram Stories but with a longer lifespan. Share step-by-step tutorials, tips, or “day-in-the-life” content.
   • Repurpose content from your blog, Instagram, or TikTok into pins.
3. Batch Create Content
   • Dedicate a few hours each week to creating at least 30-50 pins. A mix of fresh pins and re-purposed content works best.

Step 4: Pin Consistently (Daily)

Pinterest rewards consistency. Aim to pin 10-20 times per day, mixing your content and others.

1. Schedule Pins
   • Use scheduling tools like Tailwind to automate pinning at optimal times.
   • Focus on pinning during peak hours (evenings and weekends).
2. Balance Content
   • Pin 80% of your content and 20% of others’ content (from complementary accounts in your niche).

Step 5: Focus on Engagement

1. Join Group Boards
   • Find active group boards in your niche on platforms like PinGroupie or by searching Pinterest.
   • Share your pins and interact with other members’ pins to expand your reach.
2. Engage With Others
   • Comment on popular pins in your niche.
   • Save pins from creators with similar audiences to build connections.

Step 6: Use Pinterest Analytics (Weekly)

Track your progress and adjust your strategy:

• Top Pins: See which pins are driving the most traffic or engagement. Create similar content.
• Audience Insights: Learn what topics your audience is engaging with most.
• Traffic Sources: Monitor how much traffic Pinterest is sending to your website.

Step 7: Run Pinterest Ads (Optional)

If you want faster results, consider Pinterest ads:

1. Boost High-Performing Pins
   • Choose pins that are already performing well organically and promote them for extra visibility.
2. Target the Right Audience
   • Use keywords, interests, and demographics to target your ideal audience.

Step 8: Weekly Action Plan

Here’s a breakdown of tasks to stay consistent:

Content Creation

• Create 30-50 fresh pins weekly (a mix of static, video, and Idea Pins).
• Write SEO-friendly titles and descriptions for each pin.

Pinning

• Pin 10-20 times daily, balancing fresh content and re-pins.
• Use Tailwind to schedule pins during peak hours.

Engagement

• Spend 15-30 minutes daily engaging with other pins, commenting, and saving relevant content.
• Participate in group boards or Tailwind Communities.

Step 9: Monitor and Adjust (Weekly)

Use the data from Pinterest Analytics to refine your strategy.

• Double down on the types of pins and topics that drive the most traffic.
• If something isn’t working, experiment with new formats or keywords.

Bonus Tips for Growth

• Optimize Blog Posts: Add Pinterest-friendly images to your blog posts so readers can easily pin your content.
• Cross-Promote: Share your pins on Instagram Stories, Facebook groups, or even in your email newsletter.
• Use Call-to-Actions: Encourage saves with phrases like, “Save this pin for later!” or “Don’t forget to pin this idea!”

In 2 Months, You Can Expect to See

1. Increased traffic from Pinterest to your blog.
2. A noticeable growth in followers and engagement on your profile.
3. Pins gaining traction and being re-shared by others.

This strategy works because it focuses on consistency, quality content, and SEO—all essential for Pinterest’s success. Let me know if you’d like me to dive deeper into any step!

Secrets to Supercharge Pinterest Growth

Lastly, let me spill some tea on how to grow faster on Pinterest. Leveraging the right tools and techniques can give you a competitive edge. Here are some secrets to accelerate your growth:

Use Tools to Streamline Your Strategy

1. Pinclicks
   • Pinclicks is a growth tool that helps amplify your pins by engaging with other accounts in your niche. It automates certain interactions, saving you time while increasing visibility. However, use these tools responsibly to maintain authenticity.
2. Tailwind
   • Tailwind is a game-changer for scheduling pins and analyzing performance.
   • Join Tailwind Communities (formerly Tribes) to connect with like-minded creators who can reshare your pins, amplifying your reach.
3. Canva Pro
   • Canva makes designing pins easy, but the Pro version offers premium templates, fonts, and resizing tools to create polished, professional graphics.
   • Use their “Magic Resize” feature to repurpose pins into formats for Instagram or Facebook.
4. Pinterest Trends Tool
   • This free tool from Pinterest itself helps you discover what’s trending in your niche. Use this data to create timely, relevant content that people are actively searching for.

Master the Art of Repinning

• Repurpose Viral Content: Find top-performing pins in your niche, analyze their design and content, and create similar pins tailored to your audience.
• Use tools like Pin Inspector to identify pins with the most saves and engagement across Pinterest.

Automate Analytics Tracking

1. Google Analytics
   • Track the traffic coming from Pinterest to your blog or website. Look for which pins drive the most clicks, then double down on creating similar content.
2. Pin Inspector or Pin Stats Tracker
   • These tools give detailed insights into the performance of individual pins, helping you optimize your strategy in real-time.

Use Fresh Pins to Stay Relevant

Pinterest rewards fresh content. Even slightly tweaking an existing pin by changing colours, fonts, or the title can count as “fresh.” Create 3-5 variations of every blog post pin using Canva to maximize reach.

Leverage SEO Secrets

1. Hidden Keywords
   • Add relevant keywords to your pin alt text, captions, and even the image file name before uploading. Pinterest uses all of this metadata for ranking pins.
2. Optimize for Pinterest Search
   • Instead of just targeting broad terms like “easy recipes,” try long-tail keywords like “quick weeknight dinners for families.” These are less competitive but bring high-quality traffic.

Final Thoughts

Growing your Pinterest traffic, followers, and audience in just two months is entirely possible with the right plan and tools. Pinterest isn’t just a social platform—it’s a visual search engine, which means focusing on SEO, fresh content, and audience engagement will deliver real results.

Remember, consistency is key. From optimizing your profile to creating high-quality pins and using smart tools like Tailwind or Pinclicks, every small step builds momentum. Stay creative, experiment with different pin designs, and don’t hesitate to adapt your strategy based on your analytics.

Lastly, have fun with the process! Pinterest is a space for inspiration and creativity, so let your unique personality shine through your pins. When you focus on providing value to your audience while staying authentic, growth naturally follows.

Now, it’s your turn—take this strategy, start implementing it today, and watch your Pinterest presence flourish! 😊